What is MarketFlow?

MarketFlow is an AI campaign co-pilot built for media buyers, performance marketers, and creative strategists. It takes a campaign brief as input and returns a complete, launch-ready output: a full-funnel campaign structure, platform-native ad copy, a structured creative testing matrix, and strategic notes.

It's not a general-purpose AI tool. Every output is opinionated, structured around how experienced media buyers actually think about campaign architecture — TOF/MOF/BOF splits, hook angle prioritisation, budget allocation by funnel stage.

Quick start guide

Getting your first campaign takes under five minutes:

• →Create an account or log in at marketflow.ai/login
• →Go to Generate in the sidebar
• →Fill in your campaign brief: product, audience, objective, platform, and budget
• →Click Generate campaign and wait 15–30 seconds
• →Review your output and export or copy what you need

Your campaign is automatically saved to your history. You can return to it, duplicate it, or export it at any time from the Campaigns page.

Account setup

MarketFlow uses email magic links for authentication — no password required. Enter your email on the login page and click the link in the email we send you.

Once logged in, your session persists for 7 days. You'll be prompted to re-authenticate after that.

Writing a brief

The quality of your output depends on the quality of your brief. MarketFlow uses your brief to infer audience intent, competitive context, and the right copy angle — a vague brief produces a generic output.

A good brief includes:

• →What the product is and what problem it solves (2–3 sentences)
• →Who the target audience is — demographics, behaviours, pain points
• →What action you want people to take (buy, sign up, book a call, download)
• →Any context on tone, brand voice, or competitors to differentiate from

Platform selection

MarketFlow generates platform-specific campaign structures. Each platform has different ad set hierarchies, bidding models, and copy character limits — the output is tailored to the one you select.

• →Meta Ads — Campaign / Ad Set / Ad structure. TOF/MOF/BOF split with Advantage+ and manual targeting options.
• →Google Ads — Campaign types including Search, Display, and Performance Max. Keyword intent and bidding strategy included.
• →TikTok Ads — Spark Ads and In-Feed format guidance. Hook-first copy conventions, 15s vs 60s script framing.
• →All platforms — Generates output for all three in a single run. Useful for cross-channel campaigns.

Campaign objectives

Your objective determines the funnel logic, bidding recommendations, and CTA framing in the output. Choose the objective that matches what you're optimising for at the campaign level:

• →Lead generation — Form fills, calls, email capture. BOF-heavy budget split.
• →Awareness — Reach and frequency campaigns. TOF-only or TOF-dominant.
• →Traffic — Landing page visits. Mid-funnel focus with retargeting layer.
• →Conversions — Purchase or trial. Full-funnel with strong BOF budget.
• →App installs — Mobile-first creative guidance and deep link strategy.
• →Engagement — Content promotion. Creative variety and frequency capping.

Reading your output

Every campaign output has four sections: campaign structure, primary ad copy, creative testing matrix, and strategic notes. They're designed to be read in order — structure first, then copy, then testing plan, then notes.

You can copy any section independently using the copy icon in the top-right of each card. The full campaign can be exported as a Markdown document from the campaign detail page.

Funnel structure

The campaign structure output shows a complete TOF/MOF/BOF breakdown with recommended ad sets, targeting approach, and suggested daily budget for each stage. Budget percentages are approximate — adjust based on your account's performance history.

Each stage includes a recommended audience type, bidding strategy, and the primary goal for that stage of the funnel. This is the framework — not a verbatim instruction set. Adapt it to your account structure.

Ad copy

MarketFlow generates primary text, headlines, and CTAs per platform. Each copy block includes multiple variants — you get options, not a single version to live or die by.

Copy is written for the platform's conventions: Meta primary text runs longer and leads with the hook; Google headlines are tighter and keyword-aware; TikTok copy is written to be spoken, not read.

Testing matrix

The testing matrix gives you a structured plan for your creative testing — not just a list of variants. It organises hooks by priority, tells you how many creatives to run per angle, and specifies what variable each phase is testing.

The default structure is a three-phase plan:

• →Phase 01 — Discover: Run 3 hook angles with 2–3 creatives each. Kill the bottom performer after 7 days.
• →Phase 02 — Scale: Take the top 2 angles. Test format, CTA, and visual variable within each.
• →Phase 03 — Optimise: Scale budget into the winning combination. Test one new hook angle against control.

Strategic notes

Strategic notes are the campaign-level commentary that doesn't fit into a structured field. This includes observations about audience sizing, potential conflicts between objectives and budget, platform-specific warnings, and opportunities you might be missing.

These are generated based on your brief inputs — they're not generic advice. If MarketFlow flags something, it's worth reading.

Campaign history

Every campaign you generate is saved automatically to your account. You can view your history from the Campaigns page in the sidebar. Campaigns are sorted by date generated, newest first.

Each entry shows the campaign name, platform, objective, and the date it was created. Click any campaign to open the full output.

Exporting campaigns

From any campaign detail page, click the Export button to download your campaign as a .md Markdown file. This file includes all four sections of the output — structure, copy, testing matrix, and strategic notes — formatted for use in Notion, Linear, or any Markdown editor.

Individual sections can also be copied to clipboard using the copy icon in the top-right corner of each output card.

Duplicating campaigns

Duplicating a campaign re-runs the generation with the same brief inputs — it does not copy the existing output. This is useful when you want a fresh take on the same brief, or when you want to test a different platform or objective with an otherwise identical setup.